January 26, 2023

Velofollies 2023 - Classified Returns Home

Benelux’ première cycling trade show Velofollies made its welcome return to Kortrijk the weekend of January 21, and boy was it good to be back!
Playing 'at home’ is an extra special feeling, so we were even more excited than usual to be exhibiting at Vellofollies. Belgian cycling fans have a reputation for being the most passionate in the world, and if this past weekend’s Velofollies show was anything to go by then it’s well deserved.

The Classified booth was busy from opening to close with eager fans testing the Powershift Hub system and hanging out with our team. We were thrilled with the number of questions asked of us; our fans are clearly very knowledgeable and really want to learn more about the Classified products.

Testing is believing!

Thanks to our partners Ridley and Wahoo we were able to encourage fans to test ride the Classified system, and there was hardly a moment when the test bikes were not being used. Seeing the faces of test riders light up as they used the Powershift technology for the first time was a real pleasure for us.

Classified ambassadors Tom Boonen and Philippe Gilbert were also able to join us on Saturday, spending the afternoon chatting to fans, posing for photos and signing autographs. The guys stayed late into the afternoon to drink a Duvel with our fans and partners. Thanks team.

Not only did we have cycling legends joining us for the weekend, we also had Classified team mechanic Jasper de Bauw building some seriously eye-catching bikes live in our booth. Equipped with Classified Powershift technology, the Cinelli, Jaegher, and Ceepo builds are truly stunning and can be seen again in the gallery below.

Winner winner, chicken dinner!

Hundreds of you entered the competition to win a Classified Wheelset over the weekend. We are very pleased to announce that the proud new owner of a Classified system is Antoinette Frik!

Thank you to everyone who came to Velofollies, tested the Powershift hub or challenged our team with an insightful question – you really made the show a success for us.

Continue testing - find your local dealer!

If you want to test the Powershift hub for yourself, 'in the wild', then you can do so via your nearest dealer. Just click on this link and search your address to find your local Classified dealer.

If you missed us at Velofollies then get in contact by email or on social media to have a chat with our team about your next upgrade.


Classified’s mission is to provide next level experiences in the cycling ecosystem by providing game-changing shifting technology. Classified is the Belgian cycling company behind the innovative Powershift technology, replacing the functionality of the front derailleur. Powershift is incorporated in the rear hub and enables you to change gear instantaneously, under full load, with uncompromised ratio coverage and gear steps. Classified has developed its own world class carbon wheelsets, specifically designed to complement the Powershift hub. Classified’s product range is available from selected bicycle manufacturers and through a network of certified dealers.


For more information:

Classified Cycling BV.

David Bavin-Hobbs

Global Communications, Content & Community Manager


Classified Powershift Technology decomposed.


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Written by
David Bavin-Hobbs