The future is bright for Classified!
"Today we are proud to announce that we have closed a funding round led by Active Partners, the investors behind well-known cycling brands Rapha and Evans Cycles. With this investment, we are fired up to further develop groundbreaking products and launch into the e-bike market. We are also thankful for Bridford Group for their continued support and investment!"- Mathias Plouvier, Co-Founder and CEO at Classified
Our innovation makes the experience of riding a bike so different that it is almost magical. With our new investment and an appetite for disrupting the cycling industry, we are well-equipped to take our technology to riders around the world.
"The first time I tested Classified, I immediately experienced a WOW moment. Everything was so smooth and quick, it really takes you by surprise. And it looks so beautiful and clean on the bike. It just gives me a better feeling as a rider.” - Marcel Kittel
Investors such as Olympic and World Champion riders, Tom Boonen, Anna Van der Breggen, Andre Greipel and Marcel Kittel are joined by Rapha Chairman Nick Evans' Active partners. Existing investor Bridford Group continues to support Classified by participating in the round.
The next steps will still rely on the same foundation as our current products. The ability to shift smoothly, under load and instantaneously, whilst improving efficiency is a great asset for any cyclist. We are convinced it is a feature that will benefit the shifting systems for e-mobility in the future. And we are not alone, our vision is supported by 40 bike brands that spec our products and provide us with this feedback.
The Powershift is available through more than 25 distributors and 300 dealers in key markets. More coming up in 2023!The new investment will be used to strengthen business development, with a strong focus on the US and Europe. Click here to reach our local distributors. The already existing investor Bridford Group continues to support Classified by participating in the round.
Classified’s mission is to provide next level experiences in the cycling ecosystem by providing game-changing shifting technology. Classified is the Belgian cycling company behind the innovative Powershift technology, replacing the functionality of the front derailleur. Powershift is incorporated in the rear hub and enables you to change gear instantaneously, under full load, with uncompromised ratio coverage and gear steps. Classified has developed its own world class carbon wheelsets, specifically designed to complement the Powershift hub. Classified’s product range is available from selected bicycle manufacturers and through a network of certified dealers.
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Aytac Yariktas, Senior Digital Marketeer