Our story
A journey to success
The beginning
From cars to bikes
Founded in 2019 by former automotive engineers, Mathias Plouvier and Dr. Roëll van Druten, the company orignated from Roëll's frustration with the inefficiency of the front derailleur in cycling.
The mission
The front derailleur
Classified's journey involved eliminating the front derailleur and introducing the Powershift hub to revolutionize gear shifting. the goal was to offer a more reliable and efficient shifting experience while retaining the control and functionality for an optimal ride.
Winning awards
Industry recognition
Powershifts enhancements and improvements to traditional bicycle drivetrains have earned recognition and awards for groundbreaking innovation.
Building trust
Ex-pro's embracing Powershift technology
Tom Boonen - an ambassador and investor commented that Classified “Is the first leap forward in drivetrain technology for decades”.
Launching commercially
Enhancing the riding experience
Since commencing production and sales in 2021, Classified has consistently achieved numerous milestones, redefining the market and proving that innovation can significantly enhance the rider experience
Pushing the limits
Classified Factory team
Testing Classified technology in a competitive environment is a key part of our R&D strategy. Since launch the Factory team we've achieved a host of successes.
Supporting all cyclists
Road, Gravel, MTB and Urban
The Classified technology is opened out to all types of cycling. From road, gravel, MTB and urban, Powershift transforms the cycling experience.
The future
Taking Classified to the next level
The next 18 months mark a momentous time for Classified. With powering World Tour teams, exciting partnerships and a flood of product developments, we're only getting started.