What a week in Frankfurt!
Eurobike 2025 was about more than just product launches — it was about people. We welcomed riders, partners, and friends from all over the world to our booth, where connection and conversation took center stage.
You got to experience the brand-new Di2 integration firsthand, test QuantumShift on Vistar, and check out some of the most stunning bikes around — all while enjoying a Belgian beer (or two) with the team.
We also had the pleasure of hosting great guests, hearing inspiring feedback, and sharing what’s next for drivetrain performance.
To everyone who stopped by: thank you. Your energy, curiosity, and passion are what keep us shifting forward.